Many of the most innovative motion picture advertising campaigns in recent memory – An Inconvenient Truth, the Shrek franchise, Tangled, The Lord of the Rings and The Hobbit trilogies, to name only a few – spring from the imaginative direction of Julian Hills. A London native raised in southern California, he earned his B.A. in English Literature and Creative Writing from UCLA. After mastering the craft of magazine design and layout, working under Esquire emeritus Harold Hayes, Julian embarked on a career in fine art. Several sold-out shows later, he was invited to begin designing movie posters and leapt at the opportunity. Entertainment advertising has been his life ever since. In 1994 he took the helm of Universal Pictures’ in-house print advertising team, creating campaigns for numerous releases including Babe, Liar Liar, Happy Gilmore, The Frighteners, and Casino. Six years later he founded the print division of The Ant Farm, directing award-winning campaigns for a wide range of properties (including stage, television, games, and home entertainment) and confirming his reputation as one of the most highly regarded creative minds in entertainment advertising. He created the brand identities for The Lord of the Rings trilogy, the Shrek franchise and Madagascar during this time. In 2010 he founded the creative division of Eclipse Advertising where he continued his branding and strategy work for major motion pictures as well as several prominent video games such as Epic Mickey and Lego Harry Potter. More recently he has been working under his own shingle; that of The Bulldog Agency where he has created print campaigns and branding for The Hobbit franchise and The Lego Movie. He has taught design and typography at UCLA, continues to paint, and plays with his band at the Viper Room every once in awhile.